What is a schedule?
A schedule is a publishing configuration. It ties together a set of channels (where to publish) and timeslots (when to publish and from which category). Think of a schedule as an editorial calendar for one brand or client.
Example
You manage a coffee shop. You create a schedule called "Coffee Shop" and attach the Facebook Page, Instagram, and LinkedIn Page. You add timeslots: Monday 08:00 from "Weekly specials", Tue–Thu 10:00 from "Coffee tips", Friday 12:00 from "Weekend promotions". SocialPilot now publishes from each category at the right times, to all three channels simultaneously.